Home based businesses need good marketing, and some of the most cost effective marketing is online. Some of the most effective ways for a home based business to market online require high-speed Internet. Without high-speed Internet online marketing is much more difficult.
A few years ago, keeping an active presence on social media meant a Facebook page with some company blurbs and graphics. Today having a social media presence involves deciding what sites to have a presence on and keeping a steady stream of video, graphics and information. Uploading that information in a timely manner requires a high-speed Internet connection. In addition to uploading data, social media requires interacting with customers and fans. With faster Internet, interacting with customers is not inhibited.
Company Web Site
Social Media is part of the picture, but it is not the end. A company web site will duplicate some of your social media content, but will also contain unique content. Depending on your business you will need graphics, photographs and possibly video. The basic website may be built using a template, but the content will have to come from you. The faster your Internet connection, the faster you can upload all that data. When the data is uploaded you start planning the next update and decide what graphics and information will excite your customers.
Working online with people you seldom or never meet in person is becoming more common. Online audio and video conferencing are two of the technologies that make it possible for people around the world to work together and meet in real time. For seamless conferencing, fast connections with a high bandwidth are essential. These technologies make collaboration and coordination faster and easier. With a high-speed Internet connection, events like product launches or store openings can be coordinated across a country or across an ocean in days or weeks instead of months.
Running and marketing a home based business is possible without high-speed Internet. However, there are many limitations you will face. Practically all businesses will benefit from an online marketing campaign, and almost any online marketing is easier with high-speed Internet.